Privacy Policy

Last Updated: January 9, 2026

Brand Genome (“Brand Genome,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit or interact with https://brandgenome.co (the “Website”).

By using this Website, you agree to the practices described in this Privacy Policy.

1. Who We Are

The Website is owned and operated by Brand Genome, which acts as the data controller for personal information collected through this Website.

Brand Genome provides advisory services related to brand strategy, operating systems, and intelligence reporting. We are not a software platform, data broker, or advertising network.

2. Information We Collect

1. Information Collected Automatically
   When you visit the Website, we may automatically collect limited technical information, including:

   • Browser type and version

   • Device type and operating system

   • IP address

   • Time zone and approximate location

   • Pages visited and referral sources

   • Cookies and similar technologies

   
   This information (“Device Information”) is used solely to maintain Website performance, understand usage patterns, and identify potential security issues.
   

2. Information You Voluntarily Provide
   You may voluntarily provide personal information when you:

   • Submit a contact or inquiry form

   • Schedule a conversation

   • Subscribe to updates or communications

   • Communicate with us via email

   
   This information may include:

   • Name

   • Organization or company name

   • Email address

   • Telephone number

   • Role or title

   • Any information you choose to include in your message

   
   We do not require you to provide personal information simply to browse the Website.
   

3. c. Strategic and Intelligence Information
   In the course of advisory engagements or exploratory conversations, Brand Genome may receive contextual information related to:

   • Organizational structure

   • Brand beliefs or positioning

   • Leadership perspectives

   • Market signals or operational systems

This information is used solely for interpretive and advisory purposes within the scope of a professional relationship or evaluation.

Brand Genome does not:

• Sell strategic or intelligence information

• License it to third parties

• Use it to train third-party systems

• Combine it with unrelated datasets for profiling

3. How We Use Information

We use collected information to:

• Respond to inquiries and requests

• Evaluate potential engagements

• Provide advisory and consulting services

• Improve Website performance and usability

• Maintain security and prevent misuse

We collect and process only the information necessary to fulfill these purposes.

Brand Genome does not sell, rent, or trade personal data.

4. Cookies and Analytics

The Website uses cookies and similar technologies to support functionality and understand aggregate usage.

• Required cookies support basic Website operation

• Optional cookies may be used for performance or analytics

You may adjust cookie preferences through your browser settings. Disabling cookies may affect Website functionality.

5. Data Retention

We retain personal data only for as long as necessary to:

• Fulfill the purposes described in this Policy

• Comply with legal or regulatory obligations

• Support legitimate business interests

Strategic and advisory materials associated with client engagements are retained in accordance with contractual agreements or securely archived or deleted upon request.

6. Automated Decision-Making

Brand Genome does not engage in automated decision-making or profiling that produces legal or similarly significant effects.

All advisory, interpretive, and intelligence services involve human analysis and professional judgment.

7. Your Rights

If you are a resident of the European Economic Area (EEA), you have the right to:

• Be informed about data collection and use

• Access personal data we hold about you

• Request correction or deletion

• Restrict or object to processing

• Request data portability

• Withdraw consent where applicable

We process personal data to fulfill contractual obligations, pursue legitimate business interests, or comply with legal requirements.

Your information may be transferred and processed outside of Europe, including in the United States or Canada, with appropriate safeguards in place.

8. Third-Party Links and Services

The Website may contain links to third-party websites or integrate third-party tools (such as scheduling, video, or analytics services).

Brand Genome does not control or assume responsibility for third-party privacy practices. We encourage you to review their policies before providing personal information.

9. Information Security

We implement reasonable administrative, technical, and physical safeguards to protect personal data from unauthorized access, disclosure, or misuse.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

10. Legal Disclosure

We may disclose information when required by law, legal process, or governmental request, or when necessary to protect our rights, safety, or integrity.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page, and continued use of the Website constitutes acceptance of any changes.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:

Brand Genome
📧 info@brandgenome.co